MarketUP: Marketing & PR Services

Around 4 am nearly every morning, I have the (dis)pleasure of being awakened by a hopelessly enthusiastic trilling bird. It’s not that the bird is not there every morning - or at least I assume it’s always there - but sometimes I sleep through it. But that’s not the real point of this blog. Communications and timing is the point. The bird has particularly bad timing, though he/she is definitely consistent. And since I was awake, it made me start thinking about communications methods and timing, and suddenly Goldilocks popped into my head.

Yes, it is a stretch, but not that big of one. If I had a little more time and creativity, I’d like to write my own modern day fable because they have such a tidy way of delivering the moral of the story. But for now, I’ll borrow a familiar one.

Goldilocks boils down to ‘too much, too little or just right’. Oh yes, and not intruding where you’re not invited. Marketing has the same issues. How do you go where you have not been asked in? And are you providing information too often, not often enough or just in time? Is it too hot - too cold - or just right? Too big - too small, too hard - too soft. You certainly remember the tale.

It's a noisy world these days, but I still believe a well planned PR strategy is one of the most cost effective ways to build brand, buzz and bonding with new contacts - particularly if you are a small enterprise. Public relations is not some magical, arcane art. It is dedication, work, and should be based on honesty. It involves establishing trust - between the publicist and the reporter, or between the press release content and the reader. For something to be 'newsworthy', it needs to be a real story and provide factual information which matters. PR is a responsibility.