MarketUP: Marketing & PR Services

Day 2 - Wednesday, 25 May 2011

Admittedly, I should have posted a Day 1 yesterday, but it was a long day starting at 4:15 am and I needed a full night's rest to be energized for today, so I waited until this morning.

After all I'm in one of the most energized cities in the world - New York City. Specifically Manhattan - on 39th Street and 9th, just a few blocks from the Jacob Javits Conference Center, site of Blog World Expo East, or #BWENY for us hashtag users (I'm talking to you @Hashable).

Live events - welcome back. It appears that even in today's world of 'living online', people still flock to events all over the world to learn, share and/or be entertained. And I'm not talking about sporting events or U2 concerts - although you can measure economic shifts by those attendance numbers too.

Those of us in the communications biz are always looking for devices to convey a message as swiftly, directly and memorably as possible. Especially to cut through the clutter of all the other millions of messages clamoring for attention (or 'eyeballs', as media folks refer to performance metrics of advertising and even PR). And it's no easy task. Every day I read dozens of email newsletters, blogs and tips on how to write a catchy headline/subject line/story pitch. Yeah - there are 'tricks' you can use, including numbers in a headline, or 'how-to's', or lists: "10 Foolproof Ways to Influence Anyone." (I of course just made that up, but if you Google it, you'll find several titles very similar to that phrase.)