Events
Events, conferences, trade shows - and how you plan for greatest impact and success.
Day 2 - Wednesday, 25 May 2011
Admittedly, I should have posted a Day 1 yesterday, but it was a long day starting at 4:15 am and I needed a full night's rest to be energized for today, so I waited until this morning.
After all I'm in one of the most energized cities in the world - New York City. Specifically Manhattan - on 39th Street and 9th, just a few blocks from the Jacob Javits Conference Center, site of Blog World Expo East, or #BWENY for us hashtag users (I'm talking to you @Hashable).
I really do love Paris. I went there first when I was a world-exploring teenager - all of 19 yrs old. Poor, back-packing with my Dutch girlfriend...we split a baguette and coffee between us for a meal.
Many years later, I returned with my husband on a late honeymoon. A very different experience, including a night at the Ritz. Ah - what a trip.
Now I'm planning to take my two youngest children, both of whom are teens themselves. We'll be going in April - "Springtime in Paris" - to fulfill a promise I made to my son a long time ago. I can't wait to discover another side of this magical city.
Creating a "Don't Miss - Must Attend - WOW!" Event
Written by Donna Lehman
Live events - welcome back. It appears that even in today's world of 'living online', people still flock to events all over the world to learn, share and/or be entertained. And I'm not talking about sporting events or U2 concerts - although you can measure economic shifts by those attendance numbers too.
Those of us in the communications biz are always looking for devices to convey a message as swiftly, directly and memorably as possible. Especially to cut through the clutter of all the other millions of messages clamoring for attention (or 'eyeballs', as media folks refer to performance metrics of advertising and even PR). And it's no easy task. Every day I read dozens of email newsletters, blogs and tips on how to write a catchy headline/subject line/story pitch. Yeah - there are 'tricks' you can use, including numbers in a headline, or 'how-to's', or lists: "10 Foolproof Ways to Influence Anyone." (I of course just made that up, but if you Google it, you'll find several titles very similar to that phrase.)
As a result of reading a post by Kneale Mann on his Facebook page, I was already looking into the details of SOBCON2010 - to find a way to work it into my calendar. Then while checking the various details of location, agenda, timing, etc. - I discovered the challenge/offer from @LizStrauss and Terry @Starbucker to write a blog about someone who's made a difference in my life/business, and get a discount on the registration.
Donna Lehman
