MarketUP: Marketing & PR Services

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Interesting text string, no? I've been asked by Empire Avenue to place this in the first part of my blog post - so they can verify that my blog is written by a real person. Hmmm. I guess a bunch of robots are writing blogs that I have not yet uncovered.

I admit: I got sucked into this newish gamified social network...and I'm not the only one! Just got home from Blog World (#BWENY) and heard @chrispirillo confess that he is addicted to the site. His 'value' is certainly one indication of his high level of participation.

The topic of 'Game Mechanics: The Future of Loyalty' was discussed yesterday at the conference by @schneidermike, Chris, Dave Tyler, and @JasonKeath - as applied to business promotion.

Fun. The panel was - and the insistance by the speakers that 'fun' was an important component of any form of gamification. I agree. Other points mentioned:

• 'Earn and redeem' drives behaviour
• 'Step' people along a path of learning the game
• Make it contextually relevant

There was much more - and it continued into the keynote panel at the end fo the day. In the end, if you are going to develop a gamified promotion for business - you still need to measure the success through increase in sales. Agree with that as well.