We do everything from helping you develop a strategy - to choosing where you need to be present - to creating your Facebook page or Twitter account, and then helping you keep a constant voice.
Why do you want to include social media in your marketing mix? Many reasons.
- Your audience is likely already engaging there
- The interconnectivity between all the outlets is increasing
- Social Media Marketing is increasing SEO results
- Participate in relevant, business focused social networks
- Increase "trust" and "authority" through an authentic, personal voice
Top three questions marketers want answered:
- How do I measure social media return on investment?
- What are the social media best practices?
- How do I best manage my time with social media?
What formula to use to measure ROI?
ROI = (revenue - investment) + targeted engagement (new clients) / investment * 100. How many new leads has the campaign established? You can make a case for traditional campaigns doing this too but since social media is highly targeted you're more likely to get qualified leads from your social media.
From: Social Media ROI for Idiots by Jacquie McCarnan
Donna Lehman
