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Who we are Senior Consultant pandrews@market-up.com Phil is a communication strategist with over ten years' experience in the marketing world. He has served a wide range of clients from a variety of chairs -- as an agency consultant and as a freelancer. Managing campaigns to completion in nearly every medium, he has devised marketing strategies, crafted communication tools, and worked with everyone from the shop machinists to the CEO. He's lived through the frenzied launch of startups, as well as strained to turn the giant wheels of Corporate America. (Given the choice, he'll take the former.) From "old media" to the Web Economy and back again, Phil has emphasized one basic rule in his work: marketing begins by understanding the brand, and succeeds by articulating it. Everything else lies somewhere in between. By training and inclination, Phil is a lifelong writer. This perspective informs his approach to any project - and may also explain some of his eccentricities. Wearing the writer's hat helps ensure that the message is consistent, and the delivery is in tune. And it helps him keep the faith that at its best, the marketing business isn't about selling widgets: It's about creating and expressing powerful ideas. Prior to joining forces with Donna and MarketUp, Phil worked both as an independent professional and in the agency world. Agency positions included: Addwater, San Francisco Provided account leadership for this mid-size, brand-oriented marketing shop. Marketing projects included interface, direct mail, and collateral programs for a mix of marquee clients and startups. Phil also served as a strategic marketing consultant to Addwater's clients on more long-term issues—and made as many hands-on creative contributions as he could find time for. extension11, San Francisco Managed all aspects of client relationships for this Web design, marketing, and branding agency at the very height of the Web bubble. Led hurry-up discovery efforts, developed ever-evolving strategies to meet changing client needs, and kept production teams focused and humming. Xceed, Inc., Sausalito Rose through the ranks, from copywriting to consulting, in a creative agency that combined consumer advertising techniques with corporate communication expertise. On the creative side, he served as communication strategist, creative director, writer, and editor, while handling account and project management duties as well. |
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