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News & Views Press Releases
Launch Press Release
Today's fluid business climate and continuing trend
towards outsourcing have created a need for high-level marketing, advertising
and PR services to be more readily available to the largest business sector:
small companies. MarketUP was founded by experienced professionals to fill
that need for startups and small businesses nationwide.
Bay Area's MarketUP Launches Big-Agency Marketing Services
for the Masses
Berkeley, CA (PRWEB) December 12,
2003 -- MarketUP, a marketing consultancy network focused on start-ups and
small businesses in the B-2-B sector, officially launched its own business
and website today at www.market-up.com.
The principals, located in the San Francisco Bay Area, have been doing business
together as independent contractors for several months.
"Our business basically built itself. I recently relocated to Berkeley from
the east coast, fresh out of a large corporate marketing department, when
the phone rang asking if I could help a small company with new business
development. While budgets and resources were clearly limited, the NEED
was the same as in a larger company: get the right message out to the target
market. This presented an exciting challenge—to do a lot with a little."
says founder and principal consultant Donna Lehman. "It's been a wild few
months, and the phone keeps ringing."
Ms. Lehman teamed up with a prior associate and old friend, Phil Andrews,
senior consultant. Several years ago they worked together in roles of client
and agency to launch a groundbreaking financial services product. Their
styles and experience meshed so well that in 1998 they jointly accepted
an IABC Gold Quill Award in Washington D.C. for that project's communication
materials, and continued to work together whenever possible.
By combining their individual strengths and pooling the network of other
creative and technical professionals they already knew, Lehman and Andrews
are able to provide high-quality, agency-level services without the high
price tag of full-scale agency work. And the more flexible, changing world
of start-ups appeals to them.
MarketUP, as their tagline states, provides "Just what you need." Said Ms.
Lehman, "We are true believers in listening closely to what our clients
need, where they want to go, and then finding the best way to help get them
there. We're excited by this chance to really make a difference for young
companies."
The company hit the ground running, with several
companies signed up before the doors were officially opened. Reactions
from current clients have been very supportive. From Charles A. Handler
Ph.D., President/Founder Rocket-Hire.com, "I couldn't be happier
with my decision to work with Donna Lehman and MarketUP. Donna is a real
pro who has an instinctive feel for helping us little guys look 100 feet
tall. If you are a smaller company in need of big time marketing and PR
services, MarketUP won't disappoint."
Any individual or organization interested in learning how to increase
their marketing effectiveness can find out more by visiting www.market-up.com
or contacting the principals directly. MarketUP focuses primarily on startups
and small businesses in the B-2-B sectors, with substantial expertise
in Financial Services, Human Capital Management, Employee Communication,
and Telecommunications.
Vendors interested in becoming part of the MarketUP partner Network or
other resources, please contact Donna Lehman directly at (510) 525-1474
or dlehman@market-up.com
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