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Who we are 
Partners Gary
Diedrich
Gary Diedrich
Sausalito
Gary has been a professional wordsmith and
word strategist since before the world knew the "copy, paste"
commands. Beginning as a journalist, he learned to get the facts straight
first and to play clever with the copy second during a long, hot,
and dusty communications and marketing career that spans the known
world and beyond. Highlights include directing TPC Inc., an award-winning
agency based in the Midwest that created custom media for such Fortune
500 clients as IBM, Ford, and Ritz-Carlton Hotels; and being senior
vice president of the west coast office of Xceed, Inc. (an interactive
marketing agency headquartered in New York), where he led campaigns
for McKesson Corporation, Oracle, Cirrus Logic and many others.
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