What we do FAQs

Frequently Asked Questons

Do you consult on marketing or business strategy?
We don’t see a difference between the two. Marketing strategy and business strategy are part of the same big plan – yours. We need to understand your business goals and challenges, then we can deliver marketing strategy to help move you forward.

Do you do business development?
Yes and no. We can help you reconsider how you speak to your market. Marketing and PR programs can help you reach deeper, broader, and farther. However, there's no substitute for a dedicated sales organization to turn leads into customers. We work closely with your sales people, but can't take their place.

What is relationship marketing?
"Relationship management" means more than a database. To us, it means keeping the faith, building and sustaining a belief in your market that you've got the solutions. The best way we know is to be consistent, stay in touch, keep the content fresh. And yes, you do need good lists to do it well.

Do you do branding?
Yes - as much as anyone can. Real brand change isn't easy, because your brand is more than your logo: it's the sum of all the ways your people and products interact with the world. But we know what it takes to refine your identity, your message, and ultimately your brand. We're experienced in the kind of clear, consistent communication work that gets results over time.

Will you take a single project?
Sure. But we'll probably give you an earful about the value of integrated marketing: what happens when product design harmonizes with messaging, offline collateral drives online traffic, and each new phase adapts to the results of the one before. We strongly believe that an integrated approach to marketing is the only way to get long-term results.

Do you manage all the production?
Good project management, to paraphrase the saying, is like water: You don't miss it until it's not there. Long experience has taught us how to handle project and production management - print, web, email, PR, tradeshows - and how to avoid nasty surprises. After all, if we're managing your marketing, you shouldn't have to manage us.