Client Results

Clients

Clients we have had the privilege to work with:

3D Group - Berkeley, CA
The 3D Group is a team of industrial-organizational psychologists specializing in 360-degree feedback and other employee assessment tools. MarketUP provides PR, market research, and web support to extend their thought-leadership brand and grow their business.

Assessio Americas - Alameda, CA
Assessio has been helping organizations turn vision into reality through practical talent management initiatives for the past three decades. We helped them launch a new website, blog, social media sites setup, and new collateral to match the brand look and feel in January 2010.

Brainbench (acquired by PreVisor) - Chantilly, VA
With more than 5.5 million registered users and more than 600 different assessments, Brainbench is the global leader in measuring the individual skills, abilities and personality traits that drive a company's bottom-line success. Brainbench chose MarketUP as a partner for consulting and PR. Brainbench was acquired by PreVisor in May 2006. MarketUP was hired by PreVisor in April 2007.

Docufide - Los Angeles, CA
Docufide is the leading provider of Educational Records Management services. Early stage marketing effort – see more.

Establishing Operations, Inc. - Marietta, GA; Jacksonville, FL
EO, Inc. is a behavioral consulting company dedicated to unlocking language in children with autism and other developmental disorders. We provided a short-term direct marketing strategy to increase DVD sales channels; executed market research, created new marketing collateral, email campaign, testimonial collection, and website content revisions to support the strategy.

GuidedChoice - La Jolla, CA; Los Gatos, CA; Hartford, CT
GuidedChoice is an independent service firm providing investment advice and managed account services to individual participants in 401(k) and other retirement plans. Their team, which includes Nobel laureate and founder of Modern Portfolio Theory Dr. Harry Markowitz, are pioneers in the field of automated, professional investment advice. They are also old friends; we've been involved in their success since their initial launch. We currently provide targeted marketing, brand stewardship, public relations, website design/maintenance, and tradeshow support as well as ongoing strategic consultation. We produce for them a monthly e-zine called GuidePost, with over 75 issues and counting.

HAR-BRO - Long Beach, CA
This Emergency Service & Restoration company is celebrating its 50th Anniversary in business in 2011. We were contracted to create a social media presence across several channels and provide PR support to promote brand and the anniversary.

Harcourt (now Pearson) - San Antonio, TX
Designed online demos/tours for new TalentLens assessment products, targeted to different industries. New collateral content to launch these products.

HR Alloy (now Iscopia) - Montreal, Quebec, Canada
HR Alloy developed unique software for HR professionals, which enabled process automation and delivery of complete recruitment and assessment systems. We were involved at nearly every level of their business from strategy to production, including product refinement and pricing, identity work, site building, collateral materials, and tradeshow support. Engagement Jun 2006-Dec 2008, through successful VC funding and first year transition of new management team. The company grew large enough to hire a full-time internal VP of Marketing and re-branded as Iscopia Software in Sep 2008.

PinchMeFilms - Berkeley, CA
MarketUP worked with filmmaker Julia Robertson to get public interest for her documentary “Silence Ain’t Sexy”. We launched a PR campaign that garnered local press coverage, a spot on KCAL TV from Los Angeles, interest from the Oprah Winfrey Show and Diane Sawyer. We helped promote one public screening followed by a panel discussion in Berkeley, and tied to the National Campaign to Prevent Teen Pregnancy Day in 2004.

PreVisor (merged with SHL, Jan 2011) - Roswell, GA; Minneapolis, MN; Chantilly, VA; London
Is the leading global provider of on demand employment assessments and talent measurement solutions that help clients connect employment decisions to business results. MarketUP has been the PR agency of record for PreVisor since Apr 2007. Donna Lehman also managed events, conferences and tradeshows, including the PreVisor's LINK annual users' conference, (short video), in 2008 and 2010. See all news releases.

ResumeFit - Charlotte, NC
ResumeFit provides a comprehensive resume system that improves candidate representation and gives employers the ability to make more well-informed candidate selection decisions.

Rocket Hire - New Orleans, LA
Rocket-Hire is a consultancy, founded by Dr. Charles A. Handler, dedicated to helping its clients create and deploy effective, legally sound screening and assessment tools. MarketUP is Rocket-Hire's partner for strategy, PR, product launches and direct marketing services.

Scientific Selection - Marietta, GA
Founded by assessment expert Dr. R. Wendell Williams, Scientific Selection works with client organizations and third-party test providers to help them screen, hire, measure, and promote people more effectively. We help them raise their profile through targeted newsletters, public relations, and special projects. A new website was designed in 2008. The Aha! Report has now reached over 60 issues.

SHL - London, UK
With the merger of SHL and PreVisor in Jan 2010, the new SHL became the global leader in talent measurement. MarketUP continues a long relationship with this London-headquartered firm as they grow and transform. We directed the 2011 SHL LINK client conference at the Ritz Carlton in Orlando, FL, among other events that year. We also provide content development for industry papers.

Under the Hood Productions - Anatomy of Hate documentary - Flint, MI
Filmmaker Mike Ramsdell is a social entrepreneur who produces documentaries meant to instigate change. “The Anatomy of Hate” released in 2009 is the first project for MarketUP, and started with a PR push in August to promote a screening at the Carter Center in Atlanta. Coverage included a CNN.com interview/article, syndicated radio broadcast, and hundreds of inquiries from groups or individuals interested in screening the film. UTHP began a new project in 2010: "The Conflict Minerals Project", to bring attention to the horrible atrocities being enacted in the Democratic Republic of Congo - all in hte name of profit. This is a labor of love for us, and is an ongoing project.

MarketUP Musings

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Best Friends: Write a Blog, Help a

Best Friends: Write a Blog, Help a Dog Campaign 2011

Feeding & Caring for Our Best Friends @AdrielHampton of 'Adriel Nation/Wired to Share' invited his connections to participate in the "Write a Blog, Help a Dog" Campaign sponsored by... Read more

Donna Lehman - avatar Donna Lehman Comments (0) 29 Aug 2011 Knowbits

In Business to Blog - or Blogging f

Some of the most interesting, observant and intelligent people I know are Bloggers (if I can use that term rather loosely). What I mean by that is they... Read more

Donna Lehman - avatar Donna Lehman Comments (0) 18 Aug 2011 Marketing

Social Network Opportunity or Overl

Social Network Opportunity or Overload?

How many social networks do you engage in on a regular basis - and is the time spent worth it? This is a frequent topic of conversation that... Read more

Donna Lehman - avatar Donna Lehman Comments (0) 11 Aug 2011 Marketing

No Apologies

No Apologies

I'm going to stop apologizing. While I had every intention of being more self-disciplined about my own Blog contributions - life, and clients, just keep jumping in front... Read more

Donna Lehman - avatar Donna Lehman Comments (0) 07 Aug 2011 Knowbits

Getting Verified

Getting Verified

{EAV_BLOG_VER:f453c0ed6e636006}  Interesting text string, no? I've been asked by Empire Avenue to place this in the first part of my blog post - so they can verify that my... Read more

Donna Lehman - avatar Donna Lehman Comments (0) 26 May 2011 Knowbits

#BWENY aka Blog World East, New Yor

#BWENY aka Blog World East, New York

Day 2 - Wednesday, 25 May 2011 Admittedly, I should have posted a Day 1 yesterday, but it was a long day starting at 4:15 am and I needed... Read more

Donna Lehman - avatar Donna Lehman Comments (0) 25 May 2011 Events

MarketUP Musings Wordle

What's in a word? Plenty, if you write enough of them. After reading about Wordle on the Social Media Examiner blog, under ideas for generating content - I... Read more

Donna Lehman - avatar Donna Lehman Comments (0) 18 May 2011 Knowbits

Searching for Answers

Searching for Answers

What an intriguing sort of title, and quite literal. I’ve spent the last few hours running search after search online in order to uncover precious market... Read more

Donna Lehman - avatar Donna Lehman Comments (0) 18 May 2011 Knowbits

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