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News & Views  Press Releases
Press Release Nov. 9 2004
A startup marketing consultancy successfully identifies the small business
community's need for high-quality marketing, PR, and advertising services.
Creating rapid growth in an unpredictable business environment:
MarketUP takes its own medicine for success
Berkeley, CA (PRWEB) Nov 9, 2004
-- MarketUP, a diversified marketing consultancy, has shown impressive success
after nearly a year in business. By providing sound strategic advice to
small companies and delivering flexible, tailor-made programs, they have
enjoyed triple-digit growth, built a strong client list, and put in place
the Web infrastructure to support continued growth.
Growing rapidly
During the first three quarters of their existence, MarketUP has seen its
billings increase by more than 400%. Based in Berkeley and operating online
at www.market-up.com, the company also draws on the skills and experience
of a growing network of professionals and affiliates. MarketUP attributes
its success to meeting the needs of an underserved market: Small, growing
organizations that seek first-class marketing services geared to their unique
requirements.
MarketUP was founded in December, 2003 to serve startups and small businesses
nationwide. “We opened our doors to bring “big-league”
marketing and PR expertise to smaller companies. And we’re very proud
of our success, posting greater than expected growth in three quarters,”
says Donna Lehman, owner and principal consultant. “But what makes
me especially proud is the broad range of clients we’ve attracted,
their successes, and the trust they put in us. For some, we’ve literally
become their marketing department.”
Expanding their client base
MarketUP continues to expand and strengthen their client roster. An important
second quarter addition was financial services firm GuidedChoice,
a pioneer in the increasingly hot online 401(k) advice marketplace and leader
in offering managed accounts.
One very recent addition is Davis-Wick Consulting, Inc., a boutique organizational
and executive development consultancy. Davis-Wick provides organizational
assessment, change management, coaching, and training services to organizations
in the San Francisco Bay Area and nationally. For more information, visit
their website at www.dwcinc.com
This partnership is particularly appropriate for MarketUP because it deepens
their involvement in a core category of expertise, human capital management.
Client relationships in this area already include 360-degree assessment
provider 3D Group, workforce management software firm
NEOGOV, and online
screening and assessment guru Rocket-Hire.
Extending a client portal
As they grow, MarketUP has enhanced their workflow and service delivery
by building a client-portal extranet. This management tool makes communication
more immediate and effective for their clients, and also serves as a key
internal resource for their own distributed network of professionals. MarketUP
already uses a wide range of online tactics to help extend their clients’
marketing reach; this development is an example of how they also heed their
own advice.
About MarketUP
MarketUP provides strategy consulting and a range of online and offline
marketing services. They develop integral relationships with their clients,
often serving as all of part of the client marketing organization. They
focus primarily on small, high-growth companies in the B-2-B sector, with
particular expertise in human capital management, financial services, and
technology-based business services.
Any individual or organization interested in enhancing their marketing
effectiveness can learn more by visiting www.market-up.com or contacting
the principals directly. Vendors interested in becoming part of the MarketUP
network of specialized service providers can contact Donna Lehman directly
at (510) 525-1474 or dlehman@market-up.com
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